Pepsi Nitro, Pepsi North America

Strategy, Concept, Creative Direction, Design, Photoshoot & Videoshoot Management

Packaging, Visual Language Development, OOH, POS, Merch, Lifestyle Photography, Lifestyle Videography, Product Photography, and Toolkit Development

Creative Direction: Shiri Kornowski, Leslie Park

Design: Jaye Kim, Danielle Paino, Hunny Dastur, Stephanie Hsu