Pepsi Nitro, Pepsi North America
Strategy, Concept, Creative Direction, Design, Photoshoot & Videoshoot Management
Packaging, Visual Language Development, OOH, POS, Merch, Lifestyle Photography, Lifestyle Videography, Product Photography, and Toolkit Development
Creative Direction: Shiri Kornowski, Leslie Park
Design: Jaye Kim, Danielle Paino, Hunny Dastur, Stephanie Hsu